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In celebration of Companion’s 20th Anniversary, we developed a striking multi-media, multi-venue campaign that embraces the attitude and philosophy of the small-batch artisan bread movement. The "Better Bread" Revolution speaks out against preservative-ridden mass-produced breads by demanding something better. Capitalizing on relationships with local and national personalities that asked to help honor Companion’s 20 years, we produced ads, shirts, vehicle graphics, posters, stickers, plates and other marketing materials that spread the word around the greater St. Louis metro area and beyond.

The result was a buzz-worthy campaign that received national attention and drove a sales increase of 22%.